Pop-up shop TABA
Milan, Italia
The set-up for the TABA pop-up shop, inside the prestigious Rinascente Store in Milano Duomo, reproduces a colourful salle de bain, a real self-care room: the domestic space where we take care of our body, withdrawing from the outside world, inserted in a lively and crowded environment to produce an alienating effect on customers.
The concept is inspired by archetypal forms: from the purifying lavacres of religious rituals, through baptismal fonts, to the petineuse and toelette of more recent times, evolving into a domestic architectural device where both the typical elements of the toilet and the display case for products are included in a single compact module.
The colours used in the lacquered wood of the structure evoke the infinite skin tones. In addition, a large central mirror reflects the faces of both regular customers and occasional visitors to the Beauty Annex at Rinascente, inviting them to enhance their peculiarities, thus embodying the value of inclusiveness expressed in TABA's brand motto: "Wear your skin".
Year: 2022
Client: Taba Cbd Skincare
Type: Retail
Size: 2 sqm
Photography: Nicolò Panzeri
Illustration: Isabella Conticello - Punctum
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