Windflowers by Creed
Milan, Italy
On March 16th 2022, the live performance for the launch of Creed's new women's fragrance, Windflowers, was held at the Arsenale Theatre in Milan.
The peculiar shape of the Arsenale Theatre’s space, a place rich in history in the heart of the city, made it possible to recreate an arboreal and perfumed atmosphere, with the creation of a garden setting inspired by green fields and the colours of wild flowers, crossed by a route along which the dancer Anna Olkhovaya performed simulating the wind path.
Guests found themselves directly immersed in the synesthetic and expressive experience of the different arts, according to a theatre ideal in which music, choreography, poetry, figurative art and architecture converge.
Year: 2022
Client: Calé srl
Type: Event set up
Size: 220 sqm
Idea and Art Direction: Melina Mulas e Francesca Ballini
Dancer: Anna Olkhovaya
Photography: Francesco Pizzo
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